We met up with Rad this year at Seoul Fashion Week and chatted with him about his new collection and his experience in Seoul. It was his first time to travel to Asia and we were happy that we got a chance to hear his thoughts about the whole experience. 

We are excited for the show, what collection will we be seeing?

It’s the Rad Hourani ready-to-wear line, collection number 4. It’s based on the color blue, which includes all shades of blue. For me the color reflects self-love. We edited the collection from 30 looks down to 20 in order to really represent the collection but in a shorter amount of time.

How did you come up with the connection between blue and self-love?

I have been really happy with everything that has happened for me in the past four years. You know, when you go to a clinic or to a hospital the walls are always blue.  When you go to the sea, the water is blue and the sky is blue. There is something very healthy about the color blue. It’s very self-caring and self-loving. It reminds you to take care of yourself and love yourself. There is something also very spiritual as well with the colour. I used all shades of blue, the collection starts from dark to light.

I have never really thought about that connection.

Yeah, it’s true though. I also like the colour blue that’s another reason why I chose the colour.


How has your time in Seoul been so far?

It’s been great, I love the people, I love the city. It’s my first time in Asia and I am really happy that it’s Seoul. We have been invited to other fashion weeks like Japan, Shanghai but it just wasn’t the right timing.

Is there anything surprising about Seoul that you didn’t expect?

I didn’t have an idea in my head of what it will be like. I wanted to see for my own eyes, what it was like, without any preconceived ideas. The country really uses technology well. Like when you go to the restaurant, you have a button that you push and the server comes to take your order. In Paris you will wait for over 30 minutes for the server to come take your order.